You may use both in your business communications, but SMS tends to be the easiest and most approachable text messaging format for both brands and consumers alike. These messages provide information in a direct and impactful way, and depending on the service being used, can be easily replied to for back and forth communications.Īs for a message that does include graphics, that is called MMS, or Multimedia Messaging Service. Notably, it’s a text-only format, meaning it doesn’t encompass texts that also relay information through images or videos.Īn example of an SMS text that a business may send to its contacts includes a promotional text message or an appointment reminder. SMS, or Short Message Service, is a form of text message that’s sent from one device to another. The first and biggest thing to know about the difference between SMS and text messages is that there is no difference. What’s the Difference Between SMS and Text Messages? That means that there’s a pretty good chance that all - or at least most - of your contacts are reachable on a mobile device, and direct messaging is a great way to do it.Īs for understanding the difference between SMS and text messages, we’re covering the basics below - including why they’ve become such a mainstay of modern brand-consumer relationships. 97% of Americans own a cell phone, and 85% own a smartphone (up from just 35% in 2011), according to the Pew Research Center. Mobile messaging has become an increasingly popular form of customer engagement - and for good reason.
It’s important to understand all of the ins and outs of today’s available communication tools, especially when it comes to best practices for making meaningful connections with your contacts. Is your business referring to SMS and text messages interchangeably?
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